Problem:
A large advertising agency needed AR/XR developers with very niche skills. The agency wanted to develop a mobile application that utilized Augmented Reality (AR) and Extended Reality (XR) technologies for one of their clients.
Solution:
The advertising agency partnered with Virgo Solutions, a provider of technology solutions, to develop a custom mobile application with AR and XR capabilities. The application was designed to deliver a cutting-edge and immersive advertising experience to their client’s consumers.
Impact:
The custom mobile application with AR and XR capabilities had a significant impact on the advertising agency’s ability to deliver effective and innovative capabilities for their client. The application’s use of AR and XR technologies provided consumers with a unique and interactive experience, increasing engagement.
Further Augmentation:
To ensure that the custom mobile application continued to meet the evolving needs of the advertising agency, Virgo Solutions augmented its nearshore developer staff. These experts worked closely with the agency to maintain and add new features to the application, keeping it at the forefront of mobile AR and XR technology.
Conclusion:
The partnership between the advertising agency and Virgo Solutions transformed the way the agency approached digital advertising. The custom mobile application with AR and XR capabilities and augmentation of its nearshore developer staff allowed the agency to deliver an innovative application for their client, increasing consumer engagement and driving growth. The success of this project highlights the importance of investing in cutting-edge technologies for businesses looking to stay ahead in the rapidly evolving digital advertising landscape.