Case Study: Social Media application and rewards program for a large wine distributor

The Challenge:

Rodney Strong Vineyards, a large wine distributor with 14 estate vineyards was looking to increase customer engagement on Facebook while adding users to their newsletter list for future marketing opportunities. This would be accomplished by holding seasonal promotional giveaways and marketing them online. This posed a challenge due to various state government restrictions across the nation which regulated promotions related to wine and spirits.

The Solution:

We worked with our legal team for approving promotional rules and regulations to build and design a custom Facebook application platform which we could use to deploy these seasonal promotions on a regular basis. Throughout the promotional period times, we would gather and report user engagement while providing entry data to the client.

The Results:
  • Average of 5,000 entries per promotion
  • Tens of thousands of users liked Rodney Strong’s Facebook page, creating more future marketing opportunities
  • Over 20,000 e-mails were added to their marketing newsletter
  • Throughout the promotional periods, many winners were chosen to win seasonal vacation packages

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